Crawling and site structure
How search engines move through your site: broken links, redirect chains, duplicate pages, canonical tags, internal linking and anything wasting their time.
If search engines can’t properly crawl, understand or load your website, good content and links won’t get you far. A technical SEO health check finds what’s getting in the way and tells you what to fix first.
It’s written for people who run websites, not just developers, with notes your developer or agency can act on.
How search engines move through your site: broken links, redirect chains, duplicate pages, canonical tags, internal linking and anything wasting their time.
Whether the right pages are in Google, and the wrong ones aren’t. I look at Search Console reports, robots.txt, XML sitemaps and stray noindex tags.
How quickly pages load and respond on real devices, measured with Google’s Core Web Vitals (LCP, INP and CLS), with the biggest causes of slowness identified.
Whether the site works properly on phones, including layout problems, tap targets, intrusive pop-ups and content that differs from the desktop version.
Checking existing schema markup for errors, and recommending what to add (such as organisation, product, FAQ or local business markup) where it helps search engines understand your pages.
Making sure Google Analytics 4 and Google Search Console are installed and configured correctly, that key actions are being tracked, and that the data you’re relying on can be trusted.
You tell me about the site and what it needs to do. I’ll ask for view-only access to Search Console and Analytics if you have them.
I crawl the site and check it against Search Console data and tools such as Ahrefs and SEMrush.
You get the findings in priority order, with what to fix, why it matters and how much effort it is likely to take. I can work with your developer or agency, or help with the fixes myself.
A clear SEO plan covering technical fixes, content, digital PR and Google Business Profile, with the priorities spelled out.
A 12-month Shopify content plan built around seasonal trends, how customers shop, and what’s popular in fashion.
More work can be shown on request. See the work section.
Anyone with a website that isn’t performing as expected, is about to be redesigned or moved, or has never had a proper technical review. It also suits creative agencies that want a technical SEO partner for their clients’ sites.
I work with WordPress, Shopify, Drupal and custom CMS platforms, including e-commerce sites.
If you’d like your site checked over, send me the address and a line about what’s worrying you, and I’ll let you know how I can help.