Keyword and topic research
Finding the words and questions your customers use, which ones are realistic for your site, and the topics worth building content around.
Content marketing services
Good content starts with knowing what your customers actually search for. I help UK businesses plan, write and improve content that gets found on Google and in AI search tools, rather than publishing and hoping for the best.
That means keyword research, a content strategy and calendar you can actually follow, and SEO copywriting, with results tracked in Google Analytics and Search Console. I’m based in Brighton & Hove, work with businesses across the UK, and have more than 15 years’ experience, both in-house and agency-side.
What’s included
Content strategy and 12-month calendar
A clear plan for what to publish and when, shaped by seasonal trends and how your customers shop, so your blog content plan isn’t guesswork.
Briefs and SEO copywriting
Content briefs for your own writers, or SEO copy written for you, with clear headings, helpful answers and sensible links to related pages.
Improving existing content
Reviewing the pages and blog posts you already have, and sharpening titles, structure and wording so they work harder for the searches that matter.
Content for AI search
Clear, quotable answers and consistent information about who you are and what you do, so tools such as ChatGPT, Gemini and Perplexity can understand and mention your business.
Measuring results
Setting up GA4 and Search Console so you can see which content brings visitors and enquiries, and adjusting the plan based on what you learn.
How it works
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Research and plan
I look at your site, your customers and your competitors, do the keyword and topic research, and turn it into a content strategy and calendar.
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Create and optimise
You get briefs for your writers, or I write the SEO copy. I can also improve the content you already have.
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Measure and adjust
I track what’s working in GA4 and Search Console, and update the plan so each month’s content builds on the last.
Recent client work
Pink City Prints
A 12-month Shopify content plan built around seasonal trends, how customers shop, and what’s popular in fashion.
Faace Skincare
Blog content sharpened and new trends spotted early, to grow in a crowded skincare market.
Jack Hanrahan Fitness
A keyword-led YouTube and SEO strategy, with a blog content calendar built around it.
More work can be shown on request. See the work section.
Content marketing questions
What is content marketing?
Content marketing is creating and publishing useful content, such as blog posts, guides, and product or service pages, that attracts the people you want to reach and helps them decide to get in touch or buy. SEO is what helps that content get found.
How is content marketing different from SEO?
SEO covers everything that helps your site get found, including technical and local work. Content marketing is the part about what you publish. They work best together: keyword research shows what to write about, and good content gives search engines and AI tools something worth showing.
What is a content calendar, and do I need one?
A content calendar is a plan of what you’ll publish and when, built from keyword research and seasonal trends. It isn’t essential, but it keeps your content focused and means you, your team or your writers know what’s coming up. I build 12-month calendars.
Can you write the content, or only plan it?
Either. I can write SEO copy for you, or give your own writers or agency clear briefs and optimise what they produce. Tell me what you have and what you need.
How long does content marketing take to work?
Think in months rather than weeks. Content needs time to be published, found and built on, and nobody can promise rankings. What I can do is make sure the content you invest in is aimed at the right searches, and that you can see how it’s doing.
Who it’s for
Businesses that want their website to work harder through useful content, such as online shops, service businesses, clinics and professional services, and creative agencies that want an SEO content partner.
I’m based in Brighton & Hove and work with businesses across the UK. I work across WordPress, Shopify, Drupal and custom CMS platforms.
Related services
Get in touch
If you’d like help with content marketing, tell me about your business and what you’d like your content to achieve, and we can take it from there.