Straight answers about SEO, AI search and working with The SEO People. If yours isn’t here, just ask.
GEO is the practice of making your business easier for AI tools such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews to find, understand and mention when they answer questions. It covers things like clear, quotable content on your site, consistent business information, and being referenced by sources those tools trust.
SEO is about ranking in search results. AEO (answer engine optimisation) is about being the direct answer, for example in featured snippets or voice results. GEO is about being mentioned or cited in answers written by AI tools.
In practice they overlap a lot. Clear content, a well-built site and a good reputation help with all three, which is why I treat GEO as an extension of SEO rather than a replacement for it.
Yes. People still use Google to find businesses, and AI tools often draw on the same web content that search engines index. A site that’s hard to crawl or has thin, unclear pages is likely to struggle in both.
No, and be wary of anyone who does. Search engines and AI tools change constantly and nobody outside them controls the results. What I can do is find the problems holding you back, put them in priority order, and help you fix them.
It depends on your site, your competition and what needs fixing, but think in months rather than weeks. Technical fixes can show an effect fairly quickly once Google has recrawled the pages, while content and reputation take longer to build. Anyone promising first-page results in a few weeks is overselling.
It depends on the type of audit, but generally: how search engines crawl and index your site, speed and Core Web Vitals, mobile experience, structured data, your content and keywords, and your Google Analytics and Search Console setup. You get the findings as a prioritised list, so you know what to fix first.
The specifics for each service are on the AI search audit, local SEO and technical health check pages.
No. I’m based in Brighton & Hove, but I work with businesses elsewhere in the UK too, including a London salon. If you’re outside the UK, get in touch and we can talk about whether it’s a good fit.
Your website address, a short description of your business and customers, and your main competitors if you know them. For a technical review it helps to have view-only access to Google Search Console and Google Analytics, though I can make a start without them.
WordPress, Shopify, Drupal and custom CMS platforms. I can work alongside your developer or agency, and I also act as a technical SEO partner for creative agencies.
It depends on the size of your site and what you need, so I don’t publish set prices. Get in touch with a few details and I’ll let you know what’s involved.
Get in touch and I’ll come back to you.