ChatGPT now has a Business Hub: what it means for UK businesses
OpenAI has launched Businesses in ChatGPT in beta. What UK small businesses can claim, what the 28-day insights actually show, and why a Brighton salon may not be able to use it yet.
People Perspectives
Search and AI changes, explained for business owners.
Plain-English guides to Google and AI search updates, what they mean for UK businesses, and what to do next.
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How to get your business recommended by ChatGPT
Practical steps to make a UK small business eligible for ChatGPT search answers — and how that differs from Gemini, Perplexity and Google AI Overviews.
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SEO vs GEO vs AEO: what's the difference?
Plain-English guide to SEO, GEO and AEO for UK small businesses — overlapping marketing terms, what platforms actually document, and how to prioritise work.
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How to appear in Google AI Overviews
Google says the usual Search best practices still apply. There is no special AI schema or file, and appearance in an Overview is never guaranteed.
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How to tell if your SEO agency is actually working
After a fair period you should see progress in accounts you control, not only a list of tasks. What a useful report contains, and the warning signs.
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SEO agency or freelancer: which should you hire?
Neither model is automatically better. Compare who does the work and what you need done — not the label on the invoice — before you sign.
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How long does SEO take to work?
SEO is not one timescale. Some changes appear in hours; others take months. What you should see early, and why a 30-day page-one promise is a warning.
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How much does SEO cost in the UK?
Published UK SEO prices vary widely. Here’s how to read a quote, what a fee usually covers, and how to compare two offers without a public price list.
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How to get more Google reviews without breaking the rules
Ask every customer with Google’s official link. Don’t offer incentives. Google’s policy and UK consumer law both apply — here’s what you can and cannot do.
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Brighton, Hove or Shoreham? How local search actually works here
People still search Brighton, Hove and nearby towns as they speak. Keep one accurate address, and only write area pages for places you genuinely serve.
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Google Business Profile checklist for Brighton & Hove businesses
A practical Google Business Profile checklist for Brighton & Hove firms: eligibility, address vs service area, categories, details, reviews and measurement.
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Why isn’t my business showing on Google Maps?
A missing Maps listing is not the same as a site that will not index. First check the profile exists, is verified, and is not restricted.
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Why your business details must match everywhere
Same name, phone and address on your website, on Google and on existing listings. Duplicates and old addresses cause more trouble than a missing directory.
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Why isn't my website showing on Google?
A practical Google Search Console sequence for UK small businesses when a site or page is missing: robots, noindex, status, canonicals, redirects and sitemaps.
Get in touch
If you’d like a hand putting any of this into practice on your site, get in touch with your website address and I’ll let you know how I can help.