Case study
Jack Hanrahan Fitness
A keyword-led YouTube and SEO strategy, with a blog content calendar built around it.
Paul is an absolute professional, a really lovely guy and very good at what he does! He has helped tremendously to optimise my website and blogs for SEO. I am delighted with the results and will be working with him on an ongoing basis. Highly recommend getting his expert help in this area!
Jack Hanrahan
The challenge
The brief was to drive search visibility for the newly refreshed website, jackhanrahanfitness.com, and to bring blog content over from the older PRGRM site without losing traffic.
What we did
Work started on 28 December 2023.
Keyword research and topic grouping organised content into pillars, including functional strength, mobility, VO2 max and building muscle at 40.
New metadata and titles were written across the site (approved 23 January 2024).
The blog was migrated from the older PRGRM site, with advice on 301 redirects. Image alt text was added, and Google Search Console was set up.
The existing blog post Building Muscle After 40 (opens in a new tab) (first published 2 November 2022) was recommended and expanded with new sections aimed at search demand, including building muscle after 40 for men and women, and getting ripped at 40. Those updates went live on 9 February 2024.
In 2025, follow-on work included further keyword research, a six-month YouTube-led content plan, a blog writing template and a YouTube shooting framework built around search data, using Building Muscle After 40 as the model, and a refined outline for “How to build strength for longevity”.
Results
Search performance
363
Clicks from Google Search on Building Muscle After 40, the site’s top page
Source: Google Search Console, October 2026
196K to 501K
Monthly impressions from Google Search (whole site)
Source: Google Search Console, February 2025 to March 2026
2.16K
Clicks from Google Search (whole site)
Source: Google Search Console, February 2026
The refreshed site launched with approved, optimised metadata and titles across the pages. Blog content was migrated from the older PRGRM site, with 301 redirect advice. Google Search Console was set up, and image alt text was added.
The expanded Building Muscle After 40 (opens in a new tab) post went live on 9 February 2024.
Follow-on work in 2025 delivered a six-month YouTube-led content plan, with a blog writing template and a YouTube shooting framework built around search data.
We are impressed with the amount of traffic we got from certain blogs that you helped us with like ‘Building muscle after 40’, so we think this could be worth continuing.
Jack Hanrahan Jack Hanrahan Fitness
Visit the client website: jackhanrahanfitness.com (opens in a new tab)
